In the age of social media, fast fashion is as prevalent and more persuasive than ever before. Apps such as Instagram and TikTok have created a consumer culture driven by excess, not by the quality and value of the items. Because of the low quality of these items, most of them are left to be unused, and eventually fill up landfills

This particularly applies to the fashion world, where we have seen countless fashion influencers advertise and promote fast-fashion brands to young, impressionable audiences. Corporations such as Shien, Temu, and Fashion Nova boast ridiculously low prices and trendy clothing, but at what cost?

Numerous sources have found out that companies of this sort have dangerous and downright inhumane work environments, often using underage workers at sweatshops. These corporations are ruthless, forcing these unpaid workers to slave for days upon days. It is evident that they have only one goal in mind: maximum profit.

But as consumers, we must address the elephant in the room. How could we possibly distinguish between ethical brands and those that exploit humans and the environment? Are there any brands that are truly ethical?

The whole concept of ethical fashion is still fairly new, emerging with the backlash of fast fashion. Many companies have boasted their so-called “sustainable” and “ethical” practices but many still fail to provide tangible evidence of their labor practices. Tactics like these, coined “greenwashing,” are prevalent in most major brands, appealing to eco-conscious shoppers.

Although we can never truly find out if brands are fully ethical, consumers can reduce the impact these soulless corporations have on the world.

Saving for investment pieces is an amazing way to protect your wallet and combat fast fashion. Instead of buying three pairs of cheap, low-quality pants, saving up for one pair of high-quality pants will drastically reduce the amount of money you spend in the long term, as they last longer, therefore impacting the environment In a far more positive way.

Second-hand and vintage shopping is also a sustainable, affordable way to shop for not only clothes but also anything in life. Used clothes are significantly more affordable than retail prices, and options are much more abundant, thanks to the Internet. Apps such as eBay and Depop make it easy for the average consumer to safely buy second-hand items.

As consumers in the modern age, we need to remember the impact we will have on future generations. A small change in the way we purchase clothing can make for better spending habits, and have a positive impact on the next generation